WASHINGTON, D.C. — Rice Equity Group today announced the promotion of Bart Howe from Director of Operations to Vice President of Operations – Captain D’s Division, recognizing his exceptional leadership and operational achievements as the company continues its rapid expansion within the Captain D’s® system.
The promotion comes at a historic milestone for Rice Equity Group, which has officially become the fifth-largest Captain D’s franchisee in the system. In his new executive role, Howe will oversee a six-state restaurant portfolio with direct operational responsibility for more than 300 employees, leading restaurant performance, field operations, leadership development, financial accountability, and strategic growth initiatives across the organization.
“Bart has earned this promotion through his unwavering commitment to operational excellence, servant leadership, and the development of our people,” said TJ Rice, Chief Executive Officer of Rice Equity Group. “As our Captain D’s portfolio has grown, Bart has consistently demonstrated the ability to build strong teams, improve restaurant performance, and create a culture centered on accountability and guest satisfaction. Becoming the fifth-largest franchisee in the Captain D’s system is an incredible milestone for our company, and there is no better leader to help guide this next chapter of growth.”
Since joining Rice Equity Group, Howe has played a vital role in strengthening restaurant operations, mentoring field leaders, and driving operational consistency across multiple markets.
As Vice President of Operations, Howe will provide executive leadership for the company’s Captain D’s division, overseeing operations across six states while partnering with district managers, restaurant general managers, and corporate leadership to drive performance, enhance operational standards, and support future acquisitions.
“I am honored to take on this new role and continue serving alongside such an outstanding team,” said Bart Howe, Vice President of Operations – Captain D’s Division. “What makes Rice Equity Group special is our commitment to investing in people. I look forward to supporting our restaurant teams, developing future leaders, and continuing to deliver exceptional experiences for every guest who visits one of our restaurants.”
“Our growth has never been measured simply by the number of restaurants we own,” Rice added. “It’s measured by the strength of our leadership, the opportunities we create for our employees, and the experience we deliver to every guest. Bart embodies those values every day, and this promotion reflects both his accomplishments and the bright future ahead for our Captain D’s organization.”
About Rice Equity Group
Rice Equity Group is a privately held investment and operating company focused on acquiring, developing, and managing multi-unit franchise businesses and consumer service brands throughout the United States. The company operates a diversified portfolio across restaurant, hospitality, and health and wellness concepts and is committed to operational excellence, leadership development, and sustainable long-term growth.
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