Our Leaders
Experienced operators and builders dedicated to growing our brands and developing our people.
President
TJ Rice founded Rice Equity Group with a vision to build a diversified portfolio of best-in-class franchise brands. With decades of operating experience, he leads the organization's growth strategy and its commitment to people-first hospitality.
VP of Operations, Subway
SubwayRyan oversees all operational aspects of Rice Equity Group's Subway portfolio across SC, MN, MI, and FL — driving restaurant performance, leadership development, and long-term market growth.
VP of Operations, Captain D's
Captain D'sBart leads the Captain D's division across six states, overseeing more than 300 employees. His promotion coincided with Rice Equity Group becoming the fifth-largest Captain D's franchisee in the system.
VP of Operations, Corner Bakery
Corner BakeryMelkam oversees restaurant operations, team development, and guest experience across the company's Corner Bakery portfolio spanning the DC metro area, Nashville, and Philadelphia.
VP of Operations, Massage Envy
Massage EnvyWith more than a decade inside the Massage Envy system, Angie leads operational performance, member experience initiatives, and team development across the Columbus, Ohio portfolio.
VP of Operations, Sonic
SonicJacob leads Sonic operations for Rice Equity Group, overseeing restaurant performance, team development, and the guest experience across our drive-in portfolio.
Training Director
Jermaine leads training and development programs across the portfolio, ensuring every team member has the tools and knowledge to deliver exceptional guest experiences.
Admin Director
Samantha oversees the company's administrative operations and corporate infrastructure, supporting executive leadership as Rice Equity Group scales across multiple states and business platforms.
Compliance Director
Carrie leads compliance across the entire portfolio, ensuring every brand meets regulatory, operational, and brand standards while protecting guests, team members, and the company.
Corporate Controller
Jo oversees corporate accounting, financial reporting, and internal controls across the portfolio, ensuring sound financial management as Rice Equity Group continues to grow.
Executive Assistant to the CEO
Gabby supports the executive office, managing communications, scheduling, and coordination across the organization to keep leadership operating at its best.