COLUMBUS, Ohio — Rice Equity Group today announced the promotion of Angie Snyder to Vice President of Operations – Massage Envy Division, recognizing her extensive industry expertise, leadership capabilities, and commitment to delivering exceptional member experiences within the health and wellness space.
Snyder’s promotion comes following Rice Equity Group’s strategic expansion into the health and wellness industry through the acquisition of a multi-unit Massage Envy® portfolio in Columbus, Ohio. In her new executive role, Snyder will oversee operational performance, member experience initiatives, team development, community engagement, and growth strategies across the company’s Massage Envy locations.
With more than a decade of experience working directly within the Massage Envy system, Snyder brings a unique perspective to Rice Equity Group’s leadership team. Her extensive background includes working with the Massage Envy franchisor as well as collaborating closely with franchise owners throughout the Midwest region, giving her a comprehensive understanding of both the brand’s strategic vision and the day-to-day realities of operating successful wellness locations.
“Angie is exactly the type of leader we want representing Rice Equity Group and our Massage Envy organization,” said TJ Rice, Chief Executive Officer of Rice Equity Group. “From the moment we began our partnership with Massage Envy, it was clear that Angie brought a tremendous amount of knowledge, passion, and energy to the table. She has spent years understanding this brand, understanding franchisees, and understanding what it takes to create exceptional member experiences.”
Rice continued, “This promotion is incredibly well deserved. Angie is a breath of fresh air, and she embodies the type of leader we want to build our company around. She cares deeply about people, she understands the importance of relationships, and she has the vision necessary to help grow our Massage Envy business for many years to come.”
As Vice President of Operations, Snyder will focus on strengthening member relationships, driving membership growth, enhancing service quality, and creating a culture centered around wellness and community impact.
“I am incredibly honored and excited for this opportunity,” said Angie Snyder, Vice President of Operations – Massage Envy Division. “Massage Envy has always been a brand built around helping people live healthier, more balanced lives. I look forward to working with our teams to create exceptional experiences for our members, support our employees, and continue growing our presence in the communities we serve.”
Snyder will also lead Rice Equity Group’s efforts to deepen community involvement through philanthropic initiatives and local partnerships.
About Rice Equity Group
Rice Equity Group is a privately held investment and operating company focused on acquiring, developing, and managing multi-unit franchise businesses and consumer service brands throughout the United States. The company operates a diversified portfolio across restaurant, hospitality, and health and wellness concepts and is committed to operational excellence, leadership development, and sustainable long-term growth.
Media Contact
Rice Equity Group — Communications Department
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