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Rice Equity Group

A portfolio of iconic brands, powered by people.

We operate a diversified family of trusted franchise brands, delivering great experiences to our guests and life-changing opportunities to our team members every day.

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Our Brands

Iconic brands guests love

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Captain D's — Quick-Service Seafood
Captain D's logo
Quick-Service Seafood

Captain D's

Operated by Rice Seafood Holdings LLC, our Captain D's restaurants deliver great seafood and exceptional guest experiences across the Southeast. Rice Equity Group is the fifth-largest Captain D's franchisee in the system.

15 locations across GA, VA, LA, MS, AL & FL

Subway — Quick-Service Sandwiches
Subway logo
Quick-Service Sandwiches

Subway

Fresh, made-to-order sandwiches served fast. Our Subway locations bring customizable, better-for-you options to communities across the Southeast, Midwest, and beyond.

18 locations across SC, MN, MI & FL

Corner Bakery — Fast-Casual Cafe
Corner Bakery logo
Fast-Casual Cafe

Corner Bakery

A neighborhood cafe serving handcrafted sandwiches, salads, and fresh-baked goods in a warm, welcoming atmosphere. Our locations serve communities in TN, PA, VA, and MD.

6 locations across TN, PA, VA & MD

Massage Envy — Health & Wellness
Massage Envy logo
Health & Wellness

Massage Envy

A leader in wellness, our Massage Envy franchises help members feel their best through professional massage and skincare services in Columbus, Ohio.

2 locations in Columbus, OH

Sonic — Quick-Service Drive-In
Quick-Service Drive-In

Sonic

America's Drive-In. Our Sonic locations serve up craveable burgers, tots, and signature drinks with fast, friendly carhop service across Southeast Texas and Greater Houston.

15 locations across TX

A team of restaurant employees smiling together

Our Culture

People-first, always

Our mission is simple: create not just jobs, but opportunities that change lives. We invest in our people, celebrate our communities, and hold ourselves to the highest standards of hospitality across every brand we operate.

Learn About Our Culture